Grameenphone: The power of the fans

This case study describes how Grameenphone – the leading telecommunication service provider in Bangladesh – associated itself with the 2015 Cricket World Cup in order to create a positive brand image.

Grameenphone: The power of the fans

Bitop Das Gupta

Campaign details

Brand Owner: GrameenphoneLead agency: Grey Advertising BangladeshBrand: GrameenphoneCountry: BangladeshIndustry: Internet service providersMedia: Content marketing; Newspapers; TelevisionBudget: Up to 500k

Market background and cultural context

Grameenphone is the leading telecommunications service provider in Bangladesh. Its parent company, Telenor Mobile Communications AS, went into a joint venture with Grameen Telecom Corporation and introduced Grameenphone in 1997. The total number of mobile phone subscribers in Bangladesh is 125.971 million, and Grameenphone leads the market with 52.839 million subscribers.

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