Grab: Amy Search, Grab Got

Mobile technology company Grab launched a video-based campaign in Malaysia to boost sales by helping consumers adjust to their first Ramadan in the new normal.

Campaign details

Brand: GrabBrand owner: GrabAgency: Fishermen IntegratedMarket: MalaysiaIndustries: Rail, coach, boat & car rentalMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

How would people celebrate Ramadan-Raya in the new normal? No one knew.

Just six weeks before the start of the Ramadan fasting month, Malaysia's government announced its version of lockdown: the Movement Control Order (MCO).

Mobile technology company Grab's customers weren't the only ones who had to change their Ramadan plans – every brand, retailer and small business relying on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands