Campaign details
Brand: Future GroupBrand owner: Future GroupAgency: TBWA\IndiaMarket: IndiaIndustries: Retail industry (general)Media channels: Newspapers, Online display, Outdoor, out-of-homeBudget: Up to 500k
Executive summary
Brick and mortar retail was under threat from e-commerce. Future Group, India's pioneering modern retail network, was also battling negative perceptions while looking for investments. Reinvigorating the brand image created game-changing opportunities for Future Group.
The challenge: Change misperceptions about the Future Group to focus on the possibilities of its reality.
The insight: In a fast changing world, yesterday's misconceptions are...