Friso: Beautiful Shit

Suzzane Zhang, Yao Wu, Kevin Yuan

Baby milk formula brand Friso developed an app capable of analysing baby poop with a quick scan, instantly alleviating the worries of mothers in China while strengthening its position in the baby care market.

Campaign details

Brand: FrisoBrand owner: Friesland CampinaLead agency: McCANN ShanghaiContributing agency: McCANN ShanghaiMarket: China (Mainland)Sector: Baby foodMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

A total of 80% of new mums don't know what their babies' poop says about their health. In China, the paucity of paediatricians makes face-to-face consultation difficult, with extremely long waiting times.

Built on medical big data, baby milk formula brand Friso collaborated with Baidu Research to develop an app that analyses baby poop with a quick scan, alleviating...

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