FOSUN BFC (Bund Finance Center): Wonderland of The Lights

International investment company Fosun Group repositioned itself using social media, influencers and an outdoor light festival in a campaign to support the opening of the Bund Finance Center (BFC), where its headquarters were situated, in Shanghai, China.

Campaign details

Brand: FOSUN BFC (Bund Finance Center)Brand owner: FOSUN GroupAgency: In-houseMarket: China (mainland)Industries: InvestmentMedia channels: Outdoor, out-of-homeBudget: 500k - 1 million

Executive summary

We were tasked with creating a fun and modern branding campaign for a very corporate investment company, to bring a more human touch on an emotional level.

We created new branding and brand characters, which were used throughout the campaign in areas such as digital, WeChat stickers, and animated videos. For Chinese New Year, we created on-ground installations that attracted millions of people....

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