Campaign details
Brand: FOSUN BFC (Bund Finance Center)Brand owner: FOSUN GroupAgency: In-houseMarket: China (mainland)Industries: InvestmentMedia channels: Outdoor, out-of-homeBudget: 500k - 1 million
Executive summary
We were tasked with creating a fun and modern branding campaign for a very corporate investment company, to bring a more human touch on an emotional level.
We created new branding and brand characters, which were used throughout the campaign in areas such as digital, WeChat stickers, and animated videos. For Chinese New Year, we created on-ground installations that attracted millions of people....