Flying through price wars with Garuda Indonesia Airlines

Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

Campaign details

Brand: Garuda Indonesia AirlinesBrand owner: Garuda Indonesia AirlinesLead agency: Havas Media Group IndonesiaCountry: Indonesia, Malaysia, Japan, SingaporeIndustries: AirlinesMedia channels: Email marketing, Games & competitions, Mobile & apps, Online display, Programmatic display, Search marketing, Social media Budget: Up to 500k

Executive summary

Garuda Indonesia Airlines is Indonesia's premiere airline. It is the national carrier and one of the first to offer a premium service to many domestic destinations in a country of almost 14,000 islands.

Despite the airline's popularity and relevance for both domestic and international inbound...

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