Dove: Pampers with audio and ASMR

Loren Saguil, Clarysse Estremadura

Dove Shower partnered with Spotify in the Philippines for a one-of-a-kind sensory campaign to boost engagement and grow sales.

Campaign details

Brand: DoveBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Spotify PhilippinesMarket: PhilippinesSector: Bath toiletries, soapsMedia channels: Mobile & apps, Online video, Radio & audioBudget: Up to 500k

Executive summary

The Philippines had one of the longest lockdowns in the world, which clearly affected Filipino women's daily routines and purchasing behaviour: being stuck at home all day has led them to pamper themselves more frequently in the week, instead of just the usual weekend-only schedule, and led them to invest more in products...

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