Campaign details
Brand: DoveBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: ABS-CBN CorporationMarket: PhilippinesSector: Hair careMedia channels: Livestreaming, Online video, Programmatic buying, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
With haircare being a highly cluttered category in the Philippines, there is no lack of products communicating the usual haircare benefits. The only problem with this is that consumers are now more attracted to brands that stand for something bigger than the products and services they sell. This shift in mind-set gave...