Dainik Jagran: Creating a Newspaper for the Future by the Future
Campaign Details
Brand owner: Jagran Prakashan LtdAgency: McCann EricssonBrand: Dainik JagranCountry: IndiaIndustry: NewspapersChannels: Content marketing, Direct marketing, Events; experiential, Internet - general, NewspapersBudget: Up to 500k
Executive Summary
The new generation born in the midst of digital proliferation, consumes news differently. They seek news rather than wait for it every morning. The challenge for Dainik Jagran was to secure its future readers. Our goal was to start building future business today and find...