Campaign details
Brand: Cream SilkBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Content marketing, Online display, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k
Executive summary
In recent times, thanks to environmental and health awareness, there has been a rising trend in all things made with 'natural' ingredients. This has led to consumers leaning towards 'natural' products and the belief that, the closer to nature, the purer the product.
Taking on...