Cream Silk: #RichnessOfNature digital takeover

Haircare brand Cream Silk built a strong digital ecosystem to re-establish itself and reinforce its presence in the minds of its target audience in the Philippines.

Campaign details

Brand: Cream SilkBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Content marketing, Online display, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Executive summary

In recent times, thanks to environmental and health awareness, there has been a rising trend in all things made with 'natural' ingredients. This has led to consumers leaning towards 'natural' products and the belief that, the closer to nature, the purer the product.

Taking on...

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