Clear: Make the CLEAR upgrade in gaming

Loren Saguil, Kevin Ty, April Lagua

Anti-dandruff haircare brand Clear Men partnered with a local gaming agency in the Philippines to raise brand awareness and position itself as top-of-mind in the gaming space.

Campaign details

Brand: ClearBrand owner: Unilever PhilippinesLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online video, Product placement, Social media, Sponsorship - sportsBudget: Up to 500k

Executive summary

In the Philippines' very competitive anti-dandruff haircare space, Clear remains a far second behind Head & Shoulders, having only 16% market share. The brand continued to show slow growth year on year. In the hopes of accelerating its growth in an overcrowded market, Clear looked to own...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands