Campaign details
Brand: Baskin Robbins MalaysiaBrand owner: Golden Scoop Sdn BhdLead agency: TBWA\ Kuala LumpurContributing agency: Adticles Sdn. Bhd.Market: MalaysiaSector: Dairy products, fats, oilsMedia channels: Mobile & apps, Online video, Packaging & design, Point of purchase, in-store, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Baskin-Robbins Malaysia, established 33 years ago, had begun to lose its lustre and it desperately needed to do something that would win back people's love for its products. It faced...