Campaign details
Brand: AvancierBrand owner: Guangqi HondaAgency: Dentsu One (China)Market: ChinaIndustries: SUV, 4x4sMedia channels: Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
Avancier, the flagship model of Guangqi Honda, was faced with the challenge of launching its Minor Model Change (MMC) model during the COVID-19 outbreak in China. During the stay-at-home period, all public places were shut down and people were desperate to go outside. While other brands were simply sending out a video link to announce a new model launch and forcing media...