Campaign details
Brand: Association of Mutual Funds in IndiaBrand owner: Association of Mutual Funds in IndiaAgency: dentsu X - CubicMarket: IndiaIndustries: InvestmentMedia channels: Online video, Programmatic displayBudget: No budget
Executive summary
The Association of Mutual Funds in Indian (AMFI) is a body composed of multiple asset management companies. To be neutral, campaign KPIs were typically limited to awareness, not leads/conversions. A programmatic campaign was designed to create multiple owned and controlled audience sets, channel them from awareness to investment, and map conversions with the help of rich...