Campaign details
Brand: Asian PaintsBrand owner: Asian PaintsAgencies: MOMS Outdoor Solutions PVT LTD (Madison), Moving wallsMarket: IndiaSector: Home improvementMedia channels: Outdoor, out-of-homeBudget: Up to 500k
Executive summary
India is a large country with different population strata and town classes. Various brands are active in the out-of-home space across these markets. The biggest challenge in OOH advertising in India has been lack of measurement.
The agency set out to overcome this challenge on the back of a robust audience measurement system. The goal was to show brands...