Campaign details
Brand: ART Power HKBrand owner: Sinclair ArtsAgencies: Sinclair Arts, SinclairMarket: Hong KongIndustries: Museums, attractions, librariesMedia channels: Content marketing, Email marketing, Events & experiential, Livestreaming, Online video, Public relations, Social media, Websites & micrositesBudget: No budget
Executive summary
ART Power HK (www.artpowerhk.com) is a non-commercial, community-wide campaign developed in response to Covid-19 and launched in March 2020. Grown organically through a desire to celebrate Hong Kong’s diverse arts scene, it represents the power of collaboration to drive positive energy and confidence for Hong Kong’s...