AMFI: Corporate Reputation

Lavanya MN MN, Shaziya Khan, Rishabh Parikh

Non-profit organisation, the Association of Mutual Funds in India, drew on the power of peer reassurance to encourage wary Indians to place their trust in investing.

Campaign details

Brand: Association of Mutual Funds in IndiaBrand owner: Association of Mutual Funds in IndiaAgencies: Wunderman Thompson, MirumMarket: IndiaIndustries: InvestmentMedia channels: Content marketing, Events & experiential, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & micrositesBudget: Over 20 million

Executive summary

Breaking the psychological block to investing, even in volatile markets

With the Indian markets in a volatile state, panic about investing had set in among ordinary people. In addition, India is a nation of savers, for whom saving is top...

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