Campaign details
Brand: Amazon FashionBrand owner: AmazonLead agency: Ogilvy & MatherCountry: IndiaIndustries: Online retailMedia channels: Content marketing, Events & experiential, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
A fashionable dilemma
Being out of fashion was not an option for Amazon.in, especially in India, where online fashion is the fastest-growing e-commerce category. But Amazon had a reputation as a store for books and electronics. To be considered fashionable, the brand needed an image makeover and...