WARC 100: The world's best marketing campaigns and companies 2017 - Summary of results

This article summarises the results of the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
  • The top ranked campaign is 'Share The Load' from Ariel, the detergent brand, which used a social campaign to challenge traditional gender stereotypes in India.
  • Top creative, media and digital/specialist agencies are adam&eveDDB, Starcom New York and Proximity London, respectively.
  • BBDO Worldwide and WPP are best agency network and best holding company, while the best brand and advertiser are Vodafone and Procter & Gamble....

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