Walmart.com in 2016: How imagination created a holistic customer experience

Geoffrey Precourt

This report describes how Walmart, the world's largest retailer, has responded to the rapidly growing influence of digital and mobile on purchasing behaviour, by focusing on the development of a holistic customer experience.

Walmart.com in 2016: How imagination created a holistic customer experience

Geoffrey PrecourtWarc

Also see How Walmart's mobile-led strategy drives a seamless shopper experience, another report on Walmart from ad:tech San Francisco

During "The Age of the Connected Consumer" keynote address at the 2013 ad:tech San Francisco conference, Sara Ortloff Khoury, vp/user experience, insights, and analytics at Walmart's global e-commerce division, recounted how the world's largest retailer recently had "imagined and created new experiences" for its brand.

And while imagination is not necessarily a critical part of a buttoned-down marketing program, it has become a critical component...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands