Walkers: Sandwich

This campaign was based around a creative idea: prove Walkers, a UK snack brand, can make any Sandwich more exciting - even the town of Sandwich, Kent.

Walkers: Sandwich

Abbott Mead Vickers BBDO

SUMMARY

Our challenge: only 1 in 10 lunch breaks included Walkers crisps.

The creative idea: prove Walkers can make any Sandwich more exciting, even the town of Sandwich, Kent.

Through a series of surprise celebrity-led events, we turned the sleepy town into the most exciting town in Britain. Timely distribution of content from the events through PR, TV and online channels then created a sustained buzz nation-wide.

This was an idea designed not only to lead to engaging advertising, but also to great PR material, and to natural advocacy from all those who would...

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