Campaign Overview
We have never been more obsessed with our health. The UK has one of the highest rates of obesity in Western Europe; a rapidly ageing population and dramatic rise in chronic conditions means the NHS needs to find efficiencies of around 20%; and an increasing number of chronic lifestyle-related diseases provides a key role for non-NHS funded bodies to manage conditions and promote healthy lifestyles.
Waitrose & Partners has identified health as a strategic opportunity, building on its strength in food and tapping into its importance within a customer base who are typically more engaged in health than...