Campaign details
Agency: TMW UnlimitedClient: VOXICampaign Name: Eyes On
VOXI has always tried to be more than 'just another mobile network', championing the self-expression and creativity of its young audience.
With undergraduate shows cancelled during the pandemic, young artists were struggling to get their work seen.
The brand wanted to give up-and-coming creatives the platform they desperately needed.
Strategy
Creatives craved exposure, mentorship and recognition within the industry.
The campaign had to be inclusive with no barriers to entry.
Supporting young artists and creativity is part of VOXI's heritage - from commissioning bespoke phone case...