Volvo Trucks do Brasil: Launch show for the new Volvo Truck Range

This case study details how Volvo, the automotive manufacturer, launched its new truck range in Brazil.

Volvo Trucks do Brasil: Launch show for the new Volvo Truck Range

Category: Consumer durablesAgency: Help Comunicação ConceitualCountry: BrazilClient: Volvo Trucks do Brasil

Overview

In Brazil, over 60% of freight transportation is done on trucks on roads that crisscross the entire country. In 2014, Volvo's objective was to launch a new truck range in an unprecedented way for the industry. The products are highly technological, with differentials that make the trucks the most productive, economical, safe, and connected trucks ever built by Volvo.

In addition to the product per se, we had to include the wide range...

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