Volvo has driven record-breaking success in Brazil through a multi-year brand transformation.
The headline results show that the auto marque has kicked into a higher gear: last year, it logged 96% sales growth, to 6,836 units, a new record for the brand in Brazil. Its share in the country’s premium segment also stood at 13.9% in 2018, and is projected to hit 15.3% in 2019.
Such data reflects what Camila Mateus – Volvo’s head/marketing in Brazil, and who also serves as leader of diversity and inclusion for the brand’s Latin American programs – calls a brand “transformation” that began...