Campaign Summary
'Do your own stunts' is a social media-led activation campaign to drive sales and test drives for the Volkswagen Touareg in China. It stars Wu Jing, China's number 1 action hero. He is an actor, writer, director, producer and he is famous for doing his own stunts. In our online film, Wu Jing teaches an unassuming everyday Volkswagen Touareg test driver to do his own stunts too. The film activates fans to create their own videos with Wu Jing through the popular Vlog app VUE. The results went viral on Douyin, the TikTok of China and were used...