Volkswagen Polo: Youth marketing
Ashwini Kamat, Deepa Jatkar, Zarius Captain, Aatika Ansari, Rohan Jadhav, Ankita Derasaria,Pooja Patil, Nova Das, Pradeepan Pacha, Alex Anthony, Girish Vyas, Padmaraj Krisnkutty and Sridhar Surve
Campaign details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: Volkswagen PoloCountry: IndiaChannels used: Branded content, Events and experiential, Games and competitions, Outdoor, out-of-home, Radio, Sponsorship - event or property, Word of mouth and viral, Branded content, Events and experiential, Games and competitions, Outdoor, out-of-home, Radio, Sponsorship - event or property, Word of mouth and viral
Executive summary
Volkswagen, a relatively unknown brand...