Volkswagen Campervan Escape

During the economic recession, automotive manufacturer Volkswagen was looking to promote its new-style campervans in the UK, for the first since time since 2003.

Volkswagen Campervan Escape

Agency name: Iris Nation Client name: Volkswagen Commercial Vehicles Category: Integrated Communication

BACKGROUND

The automotive sector has been having a tough time. There was an 11.3% decline in 2008, mainly driven by the credit crunch/recession. However, in a time when many manufacturers were cutting back, we thought it worthwhile to test promoting the new-style Volkswagen campervans for the first time since their initial launch in 2003.

It’s a specialist product in a market of its own between MPVs and Motor-homes, so the time was right to try a new approach to promotion....

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