Campaign details
Brand: VodafoneLead agency: Mindshare TurkeyRegion: EMEA
Strategy
Objective
Every year, as Vodafone, we aim to connect all Turkish people to each other and bring Ramadan blessings to them. Since there is an economic regression in Turkey recently, Turkish people felt budgetary constraints more than before in Ramadan. In this respect, we wanted to continue our "Vodafone understands" claim for the middle and low income Turkish people and we wanted to contribute to the family budget with our blessed offers during Ramadan.
Target Audience
Our target audience is all mobile internet users including both...