Vodafone: Project Ramadan - Pita queue

Vodafone, a telecommunications brand, partnered with a mobile content network to deliver its digital campaign to users while they queued for pita during Ramadan in Turkey.

Campaign details

Brand: VodafoneLead agency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Every year, as Vodafone, we aim to connect all Turkish people to each other and bring Ramadan blessings to them. Since there is an economic regression in Turkey recently, Turkish people felt budgetary constraints more than before in Ramadan. In this respect, we wanted to continue our "Vodafone understands" claim for the middle and low income Turkish people and we wanted to contribute to the family budget with our blessed offers during Ramadan.

Target Audience

Our target audience is all mobile internet users including both...

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