Vivid: Think Vivid!

This case study demonstrates how a fresh design allowed Vivid, a brand of matcha green tea, to successfully enter the highly competitive market of grab and go health-focused drinks in the UK.

Vivid: Think Vivid!

BrandOpus

Executive summary

Matcha is nature's most powerful green tea. A pure powder prized for centuries by Buddhist monks for focus during meditation. Budding entrepreneur James Shillcock had a dream to introduce the Western world to the benefits of this amazing superfood which is packed full of antioxidants, and helps to energise, clarify and focus the mind. So he approached BrandOpus to create a brand for a range of chilled and flavoured matcha tea drinks to win the hearts and minds of consumers and ensure the successful launch and growth of this new grocery offering. Tasked with...

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