Tim Kendall knows a thing or two about digital advertising. Formerly the director of monetization at Facebook and now president at Pinterest, Kendall has been in the business of technology for more than a decade.
Pinterest, with 175 million monthly active users, is neither a small platform nor a social behemoth like Facebook, but the visual-focused platform is populated with people who are in the mindset to buy: According to a 2015
Millward Brown study commissioned by Pinterest, 93 percent of users said they use Pinterest to plan purchases.
"People use what looks good to guide themselves to ideas...