Visa partners with startup rivals to drive brand relevance

This event report outlines how Visa, the payments company, is working with startups in a bid to drive marketing and product innovation.

Visa partners with startup rivals to drive brand relevance

Diana Marszalek

As many young consumers eschew old brands and lean in to the energy of startups, Visa is taking the unorthodox approach of partnering with the very disruptors which are threatening traditional models of commerce.

"Without a doubt, these companies are out to get us," Shiv Singh, Visa's SVP/Global Head of Digital and Marketing Transformation, told delegates at the Association of National Advertisers' (ANA) 2016 Digital & Social Media Conference in Colorado Springs. "We can either let them get us, or we can win at their own game."

Forging relationships...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands