Visa partners with startup rivals to drive brand relevance
Diana Marszalek
As many young consumers eschew old brands and lean in to the energy of startups, Visa is taking the unorthodox approach of partnering with the very disruptors which are threatening traditional models of commerce.
"Without a doubt, these companies are out to get us," Shiv Singh, Visa's SVP/Global Head of Digital and Marketing Transformation, told delegates at the Association of National Advertisers' (ANA) 2016 Digital & Social Media Conference in Colorado Springs. "We can either let them get us, or we can win at their own game."
Forging relationships...