Campaign details
Brand: Visa Inc. IndiaBrand owner: Visa Inc.Lead agency: IsobarContributing agencies: Starcom, Offroad FilmsMarket: IndiaIndustries: Credit cards & loansMedia channels: Events & Experiential, Integrated, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Sales promotion, Social media, Television, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
Figure 1: Indians who earlier used their debit cards only for ATM cash withdrawals, now making debit card purchases 3 times a week.
The word 'demonetisation' became a part of...