Summary
How do we create a unified, comprehensive, and 'real' view of the payment landscapes in the UK? This was a challenge that Visa was grappling with. The ambition was to have a single market view that could be used by all stakeholders within Visa such as strategy, product, consulting, merchant solutions and most importantly, by its client bank partners.
Visa partnered with Brandscapes to undertake a mammoth multi-phase project involving extensive data immersion, stakeholder immersions, over 12,000 nationally representative quantitative interviews and over 4,000, week-long, app-based diaries (with qualitative insights) to result in a robust, reliable database of over...