Virgin Media: A phone that we can't name has 12 flavour settings and can walk your dog
Agency: RAPP UK
It's hard to stand out as a small mobile operator with a limited budget when Apple releases its latest iPhone model. So Virgin created #phonerumour to build conversations with a uniquely Virgin spin and tongue-in-cheek hints about the phone everyone was talking about, and amplifying them - and the Virgin name - across multiple channels.
Strategy
More than 40% of UK consumers use an iPhone, making a new model launch the biggest mobile event of the year.
Most customers wait...