Virgin America App

This case study explains how Virgin America, the airline, increased direct bookings by focusing on user experience in a website redesign.

Advertiser: Virgin AmericaAgency: Work & CoCountry: USA

Objectives

As a primary touchpoint for the brand, Virgin America’s website needed to support today’s travelers who book and check in for flights on a diverse range of mobile devices. It’s also a key revenue driver, so we needed to improve conversion, repeat visits, and mobile engagement rates.

We leaned on a key insight—that Virgin America flies to a relatively small amount of destinationsi—to drive the design. Because of this, our experience didn’t need to hide information or rely on the endless dropdown menus that break...

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