Advertiser: Virgin AmericaAgency: Work & CoCountry: USA
Objectives
As a primary touchpoint for the brand, Virgin America’s website needed to support today’s travelers who book and check in for flights on a diverse range of mobile devices. It’s also a key revenue driver, so we needed to improve conversion, repeat visits, and mobile engagement rates.
We leaned on a key insight—that Virgin America flies to a relatively small amount of destinationsi—to drive the design. Because of this, our experience didn’t need to hide information or rely on the endless dropdown menus that break...