Virgin Australia: SEM ad & feed solution

Virgin Australia, the airline, created an automated solution for updating online ad copy to ensure accuracy and save time in Australia.

Campaign details

Brand: Virgin AustraliaBrand owner: Virgin AustraliaLead agency: PHD MediaContributing agency: GoogleMarket: AustraliaIndustries: Online display, Search marketingMedia channels: AirlinesBudget: No budget

Executive summary

Virgin Australia operated flights covering thousands of routes with price points that frequently changed to reflect sales, demand and capacity. In a market where consumers were increasingly price sensitive and less brand loyal, serving ad copy with a competitive price point was critical for increasing click-through rates and conversion rates.

Through collaboration, we were able to work with key partners to...

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