Introduction
Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patients' world at the individual, customer level – to offer better cure solutions and better serve their patients with more customized products, this paper discusses the role of video-based research methods in medical research, why this method is particularly effective for helping the needs of those with multiple chronic conditions, to identify patient-centered improvement opportunities, and communicate them effectively to clinical and administrative leaders and decision making stakeholders.
Why visual anthropology matters
Until around the 1980s, mainstream...