Video, Ergo, Agnosco

Direct consumer contact programmes – in which people from all levels of the organisation aim to meet the ‘real people’, who use their products and services – are all the rage.

Video, Ergo, Agnosco

From observation to insight

Nic Hall Research International

Introduction

To paraphrase the famous French philosopher and mathematician, Ren Descartes; 'I think; therefore I am' - there is an increasing tendency in marketing and market research circles to claim 'I see; therefore I know'.

One of the key drivers of this trend is the increasing number of relatively inexperienced people involved...

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