Victoria & Albert Museum – Cold War Modern Exhibition

The V&A was running the Cold War Modern Exhibition - a retrospective of Cold War living encompassing architecture, art/film, design and politics - from September 2008 to January 2009.

Victoria & Albert Museum – Cold War Modern Exhibition

THE CHALLENGE

Promotion of London museum exhibitions tends to follow a tried and tested format. Using channels such as newspaper reviews; tube posters; digital advertising creates footfall from enthusiastic tourists or repeat visitors to the respective museum.

With the V&A's Cold War Modern Exhibition – a retrospective of Cold War living encompassing Architecture, Art/Film, Design and Politics, running from September 2008 to January 2009, carrying both specialist and populist appeal – the V&A and 1000heads saw an opportunity to evolve this approach and engage a whole new audience, with a collaborative...

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