Campaign details
Brand: Vicinity MediaAdvertiser: Vicinity MediaCountry: South Africa
Strategy
Objective
Mobile advertising network Vicinity Media has released proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign. Although visit tracking from App has been around for some time, such reporting in the mobile web space is a global innovation.
Target Audience
For this entry we evaluated 3 campaigns and their relevant audiences:
KFC
Target market within this campaign was to look at the price sensitive lower income market. KFC has a very strong...