VIASAT: Zero Waste

This case study describes how Viasat, a Scandinavian television broadcaster, reduced its outlay and increased product sale income through its internal Zero Waste campaign.

VIASAT: Zero Waste

Executive summary

Product Description:

Viasat is a television provider, through cable or satellite.

Objective of the Campaign:

As in any business, the Viasat Customer Service employee's job is to keep customers happy, and help out with virtually any issue they might have in relation to the product. A substantial financial down-side to this, is the operator's inclination to hand out discounts at 50%, and even 100%, on subscriptions and television hardware. It keeps customers generally happy, but literally at a price, with Viasat spending tens of millions of Euro's a year (actual sum confidential). Our task was...

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