Very: A Very Black Friday

Very, a British online retailer, launched a campaign in the United Kingdom to set up a 'digital shop front' and show high street consumers the best online deals.

Campaign details

Brand: VeryBrand owner: VeryEntrant company: Posterscope, LondonIdea creation: Posterscope, London / Vizeum, LondonMarket: United KingdomSector: Online retailMedia channels: Online display, Outdoor, out-of-home, Sales promotion, Websites & micrositesBudget: Up to 500k

Executive summary

This entry demonstrates how The Very Group (TVG) have successfully used OOH year after year to deliver long-term brand and sales growth, dispel a myth that OOH can't deliver strong ROI in the short-term, and influence customer behaviour on the high street... despite no physical store presence. On Black Friday, the...

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