Vaseline: Healing Project Myanmar

Skincare brand, Vaseline, lived out its brand purpose with the Vaseline Healing Project in Myanmar.

Campaign details

Brand: VaselineBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMedia: Unilever EAC Myanmar, Yangon / Mango Advertising, YangonPR: Fulcrum Myanmar/ ERA Myanmar YangonMarket: MyanmarSector: Skin care, sun protectionMedia channels: Point-of-purchase, in-store, Sales promotion, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Myanmar people overlook the importance of skin health, especially our body skin and skin health problem are often left untreated properly. According to the latest WHO data published in 2017 Skin Disease Deaths in Myanmar reached...

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