Marketing Embraces New Technology
This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.
The challenge for consumer research has always been to predict consumer behaviour. However, during the past few years behavioural economics has revealed why this is often difficult. We know that what people say is not what they do, but we now better understand the psychology behind why this is so. One main reason is that research often asks people to consciously mentally reconstruct future or past events, then pass judgement on them, rather than...