Introduction
Every leader understands that trust or mistrust in an organisation can make or break success. But how do you define trust in your context, and how do you understand what drives trust for your customers? And once you have gained that understanding, how do you keep a finger on the pulse of how trust in your organisation and industry is evolving, so that you can act nimbly – with strategy, product, communications and more?
In this paper we describe how Protagonist uses narrative analyticsto help clients identify, track and act on trust in their industries, and we...