Media usage across the day

This article highlights how American consumers use media channels throughout their day, using data from USA TouchPoints.

Media usage across the day

Breakfast media

USA TouchPoints analysis shows the reach of different media while people are preparing or eating a meal between 5:00 and 11:00 a.m. throughout the week.

Breakfast is no longer confined to the home and it certainly isn't a whole family affair. More often it is a meal eaten in shifts by different family members as they pass through the kitchen. Others eat at work or on the way there. Starbucks is as much a part of the breakfast landscape as the cereal box and the desk is as important as the breakfast table....

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