United Diabetes Forum: The Blue Dot
Campaign Details
Brand owner: United Diabetes ForumAgency: McCann HealthBrand: Blue DotCountry: IndiaIndustry: Public healthChannels: Events experiential, Internet - microsites, Public relationsBudget: Up to 500k
Executive Summary
This case study describes how diabetics can manage their health better with a diabetes friendly food label.
285 million people worldwide were affected with diabetes in 2010 and by 2030 that number will reach to 438 million. India, hosting 65 million diabetics, has been dubbed "the diabetes capital of...