United Diabetes Forum: The Blue Dot

This case study shows how Blue Dot, a diabetes friendly food label, helped diabetics in India manage their health more efficiently.

United Diabetes Forum: The Blue Dot

Dr Harshit Jain and Ritika Garg

Campaign Details

Brand owner: United Diabetes ForumAgency: McCann HealthBrand: Blue DotCountry: IndiaIndustry: Public healthChannels: Events experiential, Internet - microsites, Public relationsBudget: Up to 500k

Executive Summary

This case study describes how diabetics can manage their health better with a diabetes friendly food label.

285 million people worldwide were affected with diabetes in 2010 and by 2030 that number will reach to 438 million. India, hosting 65 million diabetics, has been dubbed "the diabetes capital of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands