Unilever Beauty That Cares: Add heart to cart

Unilever, a consumer goods company, launched the 'Beauty That Cares' campaign in the Philippines to help small businesses cope with the impact of the Covid-19 pandemic and to attract Gen Z and millennial consumers.

Campaign details

Brand: Unilever Beauty That CaresBrand owner: UnileverEntrant company: Unilever Philippines, Taguig CityIdea creation: Ogilvy Philippines, Makati CityMedia: Mindshare Philippines, TaguigPR: Bridges PR, Makati CityMarket: PhilippinesSector: Toiletries & cosmetics (general)Media channels: Content marketing, Livestreaming, Mobile & apps, Online display, Online video, Pubic relations, Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

At the heart of Unilever Beauty and Personal Care is its philosophy for beauty that cares. Unilever established a digital movement that put sincerity...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands