Campaign details
Brand: Unilever Beauty That CaresBrand owner: UnileverEntrant company: Unilever Philippines, Taguig CityIdea creation: Ogilvy Philippines, Makati CityMedia: Mindshare Philippines, TaguigPR: Bridges PR, Makati CityMarket: PhilippinesSector: Toiletries & cosmetics (general)Media channels: Content marketing, Livestreaming, Mobile & apps, Online display, Online video, Pubic relations, Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
At the heart of Unilever Beauty and Personal Care is its philosophy for beauty that cares. Unilever established a digital movement that put sincerity...