The average British family spends somewhere between £3,000 and £5,000 on two holidays a year, depending on which research one favours. When RedC Research set out to look at the luxury end of the holiday market for a hotels and resorts client, the qualifying point was a minimum spend of £4,000 per person on the last holiday taken; in fact, a quarter of the sample had spent more than £9,000.
“And they’re habitual holidaymakers,” Richard Barton, the agency’s managing director, told the MRS Luxury Research Conference (London, September 2018). “They’re on holiday at least three-and-a-half times a year.”